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Exitpreneur

January, 2025

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Capital and FundingSelling Your BusinessThe Exitpreneur's Journal

The biggest lie business owners tell themselves

What’s the biggest lie business owners tell themselves? “I’ll worry about selling my business when I’m ready to exit.” I just sat across from a founder who built a $6M software company from scratch. Strong profits. Solid team. Growing market. But when buyers looked under the hood, they walked away. Why? Because he’d built a successful business, but not a…

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